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Enterprising African Women Make Their Mark In Business

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Enterprising African Women

Enterprising African Women, At the age of 23. Mauritanian entrepreneur Safietou Kane already had a degree in international trade when she decided to open her own company in Tekane, a town of 20,000 inhabitants where her family had roots.

She buys mills and sells the rice from tekane farmers. The farmers were in trouble when she started because the government had stopped believing what they produced.

“I didn’t want rice farming to end in my village,” says Kane, distributing 150 tons of “Maaro Njawaan” rice a month. “It is cheaper than the imported one and better quality because it is fresh and does not have chemicals.”

She is a beneficiary of the state Departmemt’s Program for African Women Entrepreneurs. It brings women from more than a dozen countries to the United States each summer as part of the international Visiting Leaders Program, which consists of workshops and meetings with business expets know-how growing companies work.

It is one of many opportunities provided by the African Growth and Opportunity Act (AGOA), facilitating trade between the United States and sub-Saharan African countries.


Keep Good Company

Kane remained joined by Christy Shakuyungwa, who won an award for the best business idea at a pre-boot camp for emerging entrepreneurs run by the US embassy in Namibia. She had presented her strategy to sell dolls with the features and costumes of the 13 ethnic groups of the country. (The toys she makes are similar to the Ntomb’entle, or “beautiful girl” doll sold in South Africa.

Shakuyungwa calls her company Taati & Friends and aspires to sell dolls with each African country’s unique features and clothes.

The contestants from Botswana for the title of Miss Universe and Miss World have wore clothes by GofaModimo Sithole. Inspired by African themes. The founder of the company Ten Talents Ltd., she also dressed President Ian Khama and his cabinet for last year’s celebration of the 50th anniversary of independence. In addition, she joined the US program for African women entrepreneurs.

“From a very young age, I already knew that I wanted to be my boss and have more money,” she says.

Zemen Tefera, whose luxury handbags remain vended in five-star hotels in Addis Ababa, participated in the program. The Amour Leather Goods owner has a master’s degree in computer programming engineering, but ” fashion gives me life. Some say I’m crazy, but I want to show everyone that I can do this business.”

Work Hard To SucceedWork Hard To Succeed

In Burkina Faso, the Wendinda Delphine Wendingoudi Association employs 30 women to weave and dye fabrics that it sells in a craft store.

“I started weaving when I was seven years old. I had to come home from school at noon to prepare the threads for my mother, so she could feed my sisters and me and pay our school fees,” says Delphine. “She taught me that life is not easy. That one has to work a lot. So I want to help additional women pay their children’s tuition.”

Rama Diaw sells her eye-catching dresses from Dakar, Senegal, to France and Germany. Even at school, “he would always spend me looking at the tailors, asking questions and thinking of things he would do differently.” “At 15 or 16, you don’t distinguish what the word ‘entrepreneur’ means, but I wanted to work for myself,” says Diaw.

Although women own a small portion of the wealth of the land, US embassies offer many activities to encourage women to start small and medium businesses.

Entrepreneurship When You Are A Poor Woman Is It Possible?

Undertake. The word, by itself, already causes vertigo in a global world where life goes by fast and with few certainties. However, if we also add “women” and “poverty” to the equation. Things get complicated since they face more significant barriers than men when creating their businesses. So, if you finish your reading here, you may think that you already have an answer to the question that we launched in the title. Don’t do it! African women are about to show you that there is room for hope.

We start with a couple of facts that may surprise you: According to the Clinton Foundation’s No Ceilings report. Four of the five countries with the most women entrepreneurs globally are in Africa: Nigeria, Ghana, Botswana, and Uganda. It remains also estimated that one in four African women is engaged in business activities.

African women are stepping harder, speaking louder, and breaking more barriers. At Ayuda en Acción we have supported them for more than 21 years. So that their voices remain heard and their rights are respected. One of our main tools to achieve this is entrepreneurship. We travel to Mozambique.

We Introduce You To QuinaWe Introduce You To Quina

Entrepreneurship woman Africa these are Quina and her baby. At 18, Quina has two children in her care and lives in the small village of Tuatara. In the north of the country. Those who know her speak of her as a dedicated peasant who. With effort and perseverance, works her little machamba every day -as family gardens are known in Mozambique- to ensure that income comes into the house. But they are not enough, not even when she gets occasional jobs on her neighbors’ land. Enterprising African Women

Luckily, her life just took a sweet turn. A few months ago, she heard her neighbors talk about a honey association that. Thanks to the support of the Work 4 Progress program of the “la Caixa” Foundation. Intended to become a rural micro-enterprise. Ella Quinn did not hesitate for a second, and she joined an adventure that is beginning to take shape and that we lead from Ayuda en Acción with the support of several local partners. Her ultimate goal is to improve the employability and income of women like her and the most vulnerable young people in the country’s north.

Until now, his association was producing honey in a rudimentary and, above all, unsustainable way. “Before, I didn’t know anything about bees,” admits Quina, “but now we are learning to take care of the hives. Transport the bees, extract the honey without killing them… I am enjoying participating,” she says proudly.


The Allure Blog, We Discuss about What do women entrepreneurs do? An enterprising woman is one who is capable of seeing a business opportunity. Starting a project and making it last over time, assuming the risks that this may entail and adapting to the circumstances of each moment. Enterprising African Women